Mother's Day Gift Selection Made Easier with Yahoo Shopping Gift Finder

The new Yahoo Shopping Gift Finder has rolled out in time for searchers looking to find the perfect Mother's Day Gift. The online tool enables users to find a gift that's tailored to match the recipient's interests and personality. Described as a "recommendation engine", the tool allows users to specify a few key variables, such as age, personality type and other information and then suggest Mother's Day gifts and the online merchants that offer them.

Yahoo's Shopping Gift Finder offers customized recommendations drawing from 60 million products from more than 200,000 merchants. The service is powered by Choicestream, a provider of personalization services. In performing a Mother's Day gift search, users select the type of gift they are looking for by indicating the recipient's age, gender and relationship of the person the user is shopping for, they can then describe the recipient's lifestyle using categories such as "active retiree," "fitness fanatic," or "stylish, sophisticated" by clicking appropriate links.

A list of Mother's Day gift search results that match the searcher's criteria is then created. Results are grouped into categories, allowing users to drill down by clicking the "more like this" link for each category. Yahoo reports that members can save information about products as well as the profile so one doesn't have to build it again when he or she returns.