Flowers and Jewelry Reported to be the Mother's Day Gifts of Choice for 2005

More than 55% of respondents to a recent gift industry survey reported that they plan to buy a Mother’s Day gift, with flowers and jewelry nearly even as the most popular gift choice for 2005. However, flowers saw a sharp decline in popularity, chosen by only 17%, down from 30% last year, while fine jewelry was chosen by 17%, up from 15% in 2004, according to the study.

The highest percentage of respondents also plan to purchase their Mothers Day gift one or two weeks before the holiday, earlier than they did last year. Slightly less than 25% indicated they will purchase their gift within one month of Mother’s Day. National jewelry chain stores and local independent fine jewelers are the top shopping venues. The majority of respondents plan to spend under $300 on fine jewelry for mom.

Over 50% of the mothers in the study responded that receiving a Mother’s Day gift is either somewhat or extremely important to them.