MU Association Uses Free Gifts To Entice Potential Club Applicants

The Missouri University alumni association reports that its program of sending small free gifts, to peak further interest joining the club, is proving popular. In fact, the association explained, membership reached a record high of more than 35,000 in June 2004. “We try to make it more fun so they take notice of our message and we stand out from the clutter,” director of membership and marketing, David Roloff, stated.

The association explained that some of the gifts it has sent by mail include personalized memo pads, MU buttons, address labels and holographic luggage tags. The mailings further include information about the alumni association and an application to become a member. Mr. Roloff explained the free gifts intrigue people enough for them to open the mailing and read whatever the current message the MU association is promoting.