Valentine's Day Gift Flowers Freshness Guarantee Launched by ProFlowers

With one of its most important holiday seasons almost here, ProFlowers is forecasting that its business model will prove profitable this Valentine's Day and account for a considerable portion of the $19 billion annual U.S. flower industry. Flowers, traditionally one of the most popular Valentine's Day gift ideas for many consumers, are predicted to once again rank among the Valentine gift leaders this year.

ProFlowers revealed that its model of delivery differs from most of its flower delivery competitors. "When considering a Valentine's Day gift, consumers should be aware that national wire services and local florists use an outdated business model that often results in the delivery of flowers that are less fresh, more expensive and unpredictable," President and COO of ProFlowers, Abe Wynperle stated. "ProFlowers connects consumers directly with flower growers and eliminating middlemen, extended stays in refrigerators and any potential surprises, so what you order is what gets delivered. If the farm doesn't have it, ProFlowers doesn't sell it."

As an extra incentive to entice consumers to choose ProFlowers as the Valentine's gift flower delivery service of choice, the company also announced a seven day freshness guarantee, a move it is capitalizing on due to a claim that its flowers are 5-9 days fresher than those available at a traditional local florist or through national wire services.

The official company statement, launched and marketed in time to reach consumers searching for Valentines Day gift flowers reads, "By connecting customers directly with the world's top growers, ProFlowers is able to deliver fresh, innovative arrangements usually within three days of the flowers being cut from the fields. Best of all, each gift is backed by a 7-day freshness money-back guarantee, so customers can be sure their gift will show how they really feel."